Your website is one of your most valuable business assets. Nearly two-thirds of all small businesses depend on their website to connect with customers, yet many don’t depend on WordPress Professionals to maintain their website.
Your website is very often the first impression of your company that potential customers see. It’s where your prospects learn about what your business offers and, perhaps most importantly, it’s where you convert leads into customers.
With so much on the line, should you trust your WordPress website to a non-professional? Would you develop your WordPress site yourself or delegate those duties to someone who is not an expert?
Hey, we get it. Business owners wear several hats, and sometimes you have to bootstrap your business growth.
Fortunately, you can affordably hire WordPress professionals to handle your website. Keep reading to discover eight reasons why you should outsource your WordPress website to professionals.
1. A Creative and Unique Website
You want your website to be original, right?
Don’t risk having a generic site that blends in with everyone else. A WordPress expert can go beyond the pre-made themes and plugins found online that countless websites use.
You can collaborate with your expert WordPress developer and create an elegant and unique site that incorporates your company’s branding. Upon completion, you’ll have a one-of-a-kind website that leaves a positive impression on your visitors.
2. Easy Customizations
Inevitably, you will think of ideas you want to incorporate into your website immediately. For example, you may want to offer an online quiz on your site that users can take to determine which of your offers would best solve their needs.
Without a developer at the ready, your idea could sit on the shelf until you find someone who knows how to create the solution you need.
Yes, you may be able to find plugins when you need them. But using too many plugins will eventually ruin your site’s performance and negatively affect your search engine rankings. In addition, WordPress is a super popular website platform, and as a result, there are thousands of plugins to choose from when customizing your website. This is one of the great things about WordPress, but it can also lead to “paralysis by analysis.” With so many options, how can you sort through them all to find the perfect fit for your website? A WordPress professional can help you pick the right plugins without overdoing it.
3. Fast and Reliable Technical Support
Here’s something to consider: What will you do when you notice your site is offline in the middle of the night? It will happen at some point.
If you’re working with a reputable WordPress management company, this probably won’t happen in the first place. But if it does, you can just fire off an email and trust that it will get fixed immediately.
In fact, anytime you have a WordPress problem, you can rest easy knowing you have a professional team to solve it. More often than not, you won’t even know there is a problem as your site will be actively monitored 24/7 for any issues – when they do arise, they are resolved in real-time before you or your website’s visitors are aware.
These companies also reduce the likelihood of problems by making sure your site is always updated and they keep your site secure from cyber attacks.
And when you have questions, it’s nice to have someone you can trust to give you the information you need.
4. Improve User Experience
WordPress professionals are experts at optimizing the user experience for your site. Users now expect a simple and engaging experience.
Search engines like Google also reward user-friendly sites with higher search rankings. They measure the average “dwell time” that users spend on your website. When users stay on your site longer than your competitors, Google figures you must be giving them a better user experience and your site will move up in the rankings.
This is another reason why you shouldn’t trust your website to anyone other than an expert. They have experience developing engaging WordPress sites that keep users interested.
5. Better Search Engine Optimization (SEO)
WordPress management professionals have the tools and expertise to improve your site’s search rankings. They are adept at implementing on-page and off-page optimization techniques for better search engine rankings.
They can even spy on your competitors. That’s right, WordPress experts know how to discover what industry leaders are doing for results.
For example, they can quickly find out the top sources that are sending web traffic to your competitors. Then can then apply that knowledge to help your site to rise in the search engine results pages (SERPs).
Here’s another problem WordPress agencies can help you avoid:
As mentioned before, many business owners that learn WordPress on-the-fly become bogged down with countless plugins and extra code. This harms their site’s performance.
A good WordPress maintenance company knows how to write clean and efficient code. They improve your site’s SEO by keeping your website “lightweight” so users and search engines can navigate it with no problems.
6. Optimize for Mobile
In 2018, Google made the mobile experience a top priority by giving higher rankings for sites optimized for mobile devices.
That’s why it’s more important than ever to hire professionals that instinctively develop responsive websites. They create sites that perform flawlessly on mobile devices and desktop computers alike. Their designs are also compatible with all the common web browsers such as Chrome, Firefox, and Safari.
7. Save Money
Many of the downloadable services and plugins come with a price tag. You could easily end up with several monthly or yearly subscriptions.
In the past, it was easy to find free plugins and services to solve WordPress issues. But free solutions are disappearing fast, and it’s increasingly difficult to find plugins that only require a one-time purchase.
And as we mentioned above, you could have too many plugins and find yourself with a bogged-down site with slow performance.
8. More Efficient Use of Time
Here’s the thing, and you’ve heard it before:
“Focus on what you do best and outsource the rest.”
When you run a business, you have to focus on those things that you do best – the core of your business’s products and services. Everything else is just a means to that end. So unless you have the expertise in-house, you should seriously consider outsourcing your WordPress management needs. Your time shouldn’t be spent learning WordPress, making sure your site is secure, and keeping up with updates and changes. You also don’t want to dump website maintenance duties to someone on your team whose time is better spent on their primary responsibilities.
Hiring WordPress development and maintenance experts free you and your team to do what you do best.
Final Thoughts on Hiring WordPress Professionals
When you hire WordPress professionals to take care of your website’s development and maintenance, you take a time-consuming effort off of your plate.
Your website is a critical business asset, one which requires expert attention and upkeep. When you work with a WordPress Professional, you can rest easy knowing that your website is safe, secure, up-to-date, optimized, and humming along!
Looking for help with your website’s development and management? Well, you’re at the right place. Check out our services to see how we can handle your WordPress needs now!