Last Updated on June 21, 2021 by Sunny Staff
Nearly 90% of online shoppers won’t return to a website after a bad user experience (UX). In fact, 70% of online businesses fail because of bad usability.
Meanwhile, people form 75% of their judgment on your credibility based on website aesthetics.
Bad mobile optimization bothers nearly 50% of users, too.
These are only a few reasons you need WordPress website maintenance services. Without regular updates, your website could suffer a host of problems, everything from slow load times to being infected with malware to just flat-out not working.
Don’t leave your WordPress website behind the times! Keep reading to discover seven reasons you need regular maintenance.
This guide will help you make a more informed decision for your website and business.
Read on to discover the importance of WordPress support services today!
1. Step Up Security
Cybercrime could cost the world $6 trillion by this year. Meanwhile, a business falls victim to ransomware every 11 seconds.
If your business falls victim to a hack, you could lose customers. They might struggle to trust you in the future, too. Instead, they’ll turn toward your competitors.
Without a secure website, your brand’s reputation could take a costly hit. As hackers grow smarter, it’s important to maintain your website’s security. Otherwise, you could increase the risk of a hack.
Poorly coded themes and plugins make it easier for hackers to infiltrate your website. You don’t have to search for a security breach on your own, though.
Instead, consider WordPress website maintenance services.
Your professional WordPress maintenance team will make sure your website is constantly safe.
In the meantime, make sure you see “HTTPS” and a lock symbol in front of your website’s URL. If you don’t, it’s time to get an SSL certificate. You’ll need an SSL certificate to keep your website secure, especially if you’re accepting purchases.
Regular WordPress updates can patch small security threats before they become huge vulnerabilities. Otherwise, hackers will recognize you haven’t updated your site in some time. They could consider you the perfect target as a result.
Your professional WordPress team can review your website regularly. They can recommend the latest security features and measures as well. With their help, you won’t have to worry about hackers stealing important data or taking over your website.
2. Improve the UX
Your website’s UX (user experience) can either encourage visitors to stay or scare them away. No one wants to use a slow, outdated website. If your users grow frustrated, they’ll bounce.
A high bounce rate can hurt your search engine ranking. The higher you rank on search engines, the more often people will see your brand. You can attract more people to your site and boost brand awareness.
Google even considers your website’s UX when determining rankings.
In fact, Google’s search engine algorithm constantly changes to ensure businesses prioritize the user experience. You can appeal to Google’s Core Web Vitals and improve your ranking by:
- Selecting better hosting
- Eliminating unnecessary third-party scripts
- Setting fixed dimensions on all images
- Using a content delivery network
- Leveraging page caching
- Enabling browser caching
Your website’s UX and health will improve, allowing you to boost your ranking as well.
If your website displays constant errors and interrupts the user experience, visitors will remember their frustrations. A bad UX could hurt your brand’s reputation. Meanwhile, you’ll lose potential sales to your competitors.
WordPress support services can ensure your website offers the best possible user experience. For example, you can make sure your website:
- Loads quickly
- Is mobile-optimized
- Has easy-to-use navigation
- Features easy-to-use forms
- Uses white space to give content space to breathe
- Is secure
Your WordPress website maintenance team can even make sure you’re up-to-date with the latest UX design trends. For example, micro-animations and 3D imagery are becoming more popular.
3. Stronger SEO
Search engine optimization (SEO) can help you rank higher on search engines like Google. Remember, a higher ranking will position you in front of more customers.
With stronger SEO, you can:
- Generate brand awareness
- Boost recognition
- Build brand trust and loyalty
- Establish your credibility
- Generate more website traffic
- Boost leads and conversions
- Improve your ROI
To improve your SEO strategy, you need to keep your website up-to-date.
In fact, Google now uses mobile-first indexing to determine rankings. You’ll need to make sure your website is mobile-optimized.
Over 90% of the 4.28 billion mobile users prefer browsing the web from mobile devices. Almost 70% of companies that developed a mobile-first website saw a rise in sales, too.
Look into WordPress maintenance plans so you can keep your visitors happy, which makes Google happy. When Google is happy, your rankings and your business will grow!
4. More Conversions
People are busy. They expect fast, easy answers to the information they’re looking for. If your website is messy and confusing, they’ll leave.
You’ll miss a chance to convert that visitor as a result.
Instead, use your website to generate more conversions. If you have an eCommerce site, you can boost sales and your ROI.
With WordPress support services, you can optimize your website and keep visitors happy.
5. Focus on Your Business
You’re busy enough helping your customers each day. You don’t have time to try and figure out the issues impacting your website. Instead, consider outsourcing your WordPress website services.
Your team can ensure your website is backed up regularly. They’ll handle any plugin and theme updates, too.
You won’t have to worry. You can focus on your business with peace of mind knowing that your WordPress experts are on the job.
6. Protect Your Investment
Your website is a major asset for your business. It’s also a long-term investment. You shouldn’t have to pay for top-notch designs, photography, and content, only to get hacked.
Instead, consider a WordPress maintenance service. Professionals will clean up your code, improve your site, make sure it is backed up and protect your investment for you.
7. Keep Up With the Trends
UX design and SEO trends change constantly. If you’re not up-to-date, your customers will know you’re falling behind. Instead, consider WordPress maintenance services and stay up-to-date.
You can show customers you’re relevant and ahead of the curve.
Stronger Sites: 7 Reasons You Need WordPress Website Maintenance Services
Don’t let an old WordPress website impact your company’s success. Instead, consider these seven reasons to get WordPress website maintenance services. With a professional support team, you’ll never have to worry.
Need help with your website? We’re here for you! Just drop us a line!