8 Features Your E-commerce Website Needs To Be Successful

Last Updated on November 4, 2022 by Sunny Staff

An e-commerce website is a crucial part of the business development strategy for any company. Developing an e-commerce website can be pretty time-consuming and expensive. When building an e-commerce website, you need to make sure that your site can scale and that it is easily maintained.

When you build an eCommerce website, it is crucial to understand how the site will grow with time and your business goals.

Many people think of e-commerce websites as simple sites that sell products. However, it is more than that. It has to scale with time and have a good user experience.

Here are a few things you need to consider for a smooth release.

1. Choose a Solid Platform

WordPress is one of the most popular online platforms, and it’s no surprise why many brands create an e-commerce site using WordPress.

It allows you to develop an SEO-optimized and professional-looking website even with little design knowledge. It has a wide range of functionalities and modification capabilities that let you try different layouts and features to easily customize your site based on your needs. 

One of the best things about WordPress is that it’s quick and easy to use. You can quickly start creating posts, content, and images and customize your layout. You can easily install plugins if you want to upgrade your site’s capability. It’s also one of the most cost-effective content management systems and is excellent for beginners. 

2. Mobile-Friendly or Responsive Website

Responsive websites are the future of e-commerce. Responsive websites look good on any device. Your e-commerce website must have a responsive design to ensure users can access it on their preferred devices. 

Responsive websites are important because they display well on all types of devices – from smartphones to tablets and laptops – and this will increase the number of people who visit your site. With the increasing number of mobile users, it is crucial for e-commerce websites to have a responsive website.

E-commerce website owners know that responsive websites will help them reach more customers. A mobile-friendly website is also a good idea because it is easier to navigate on mobile devices and can increase conversion rates.

A responsive website is a website that automatically adjusts its layout to fit the width of the device that your visitors view it on.

Your e-commerce website must have a responsive web design because you want your customers to access your products and services on any device.

3. User-Friendly Navigation

Your site’s navigation is the most crucial part of your e-commerce store. It should be easy to use, and it should be visible at all times.

The first step in creating user-friendly navigation is understanding the users’ needs and wants. This feature will help you decide what pages to develop, what information they need, and how they interact with your site.

You can also use UX research techniques like personas or surveys to get insights into your users’ needs and wants.

A website with user-friendly navigation can increase conversions, revenue, and customer engagement.

3. Product Pages With Quality Photos

Before starting your e-commerce website, you must ensure that your products have high-quality photos and descriptions to upload. 

There are two primary reasons your e-commerce website needs product pages with quality photos. First, it will help you increase your conversion rate. Second, it is an excellent way to showcase your brand and product.

When visitors to your website see high-quality photos of your products, they will be more likely to buy them because they can see the product better and get a feel for the product’s appearance before placing an order.

Product photography is integral to any e-commerce website’s content strategy because it helps customers make decisions about their purchases.

Consistent photography is essential. Use the same setup, background, and lighting. Develop a unique style with the format of your images to enhance your website. And make sure to optimize your images for the web. Small file sizes are best, but make sure not to sacrifice the quality of the images.

5. Multiple Payment Options

When it comes to e-commerce, your website should have multiple payment options. This feature is crucial because many customers prefer to pay with credit or debit cards, PayPal, Google Pay, etc.

There are several reasons why your site needs to have multiple payment options:

  • You can get a higher conversion rate if you offer different payment options. Customers might be more likely to buy from you if they can use their preferred payment method.
  • Customers feel more secure with sites that offer multiple payment options. When they see their preferred payment method, they associate their feelings of safety from that brand with your site.

With the increasing use of digital payments, your site should have more than one payment option.

6. Product and Customer Reviews

It is no secret that customer reviews are essential for e-commerce websites. They help create a positive brand image, increase sales, and improve the customer experience.

Product reviews are also crucial for e-commerce websites. They help build customer trust, leading to increased sales and a better customer experience.

The following are some of the reasons why your e-commerce website needs to have product and customer reviews:

  • They increase the credibility of your brand
  • They help in building trust with your customers
  • They improve customer experience
  • They increase sales and customer satisfaction

Customer reviews can make or break a brand’s reputation. They provide an unbiased perspective of your customer service and product quality that you can’t get anywhere else.

7. Live Chat Feature

Live chat features are becoming more popular in e-commerce websites because they are a powerful tool that helps build customer relationships and reduces the cost of customer support.

If you use a live chat feature, ensure you have someone available to answer chats immediately. The presence of life chat implies that you have staff available and ready to answer questions within a few moments. It is very frustrating for customers to wait for more than a few seconds. And a long delay will definitely lead to missed sales.

8. Multiple Security Features

The e-commerce industry is constantly growing and evolving, which means that website security features need to develop with it.

There are a few key security features that you should have on your e-commerce website to protect your customers. These include:

  • A secure checkout process
  • A secure login process
  • Secure payment methods
  • Stay current with all security updates
  • Backup your site regularly
  • Make sure to have a valid SSL certificate 


These features can help your e-commerce website hit the ground running. Plan your website well to ensure a positive customer experience and a higher return on your investment overall. If you need help with your WordPress e-commerce site, give us a call – we’d love to help!