Last Updated on January 20, 2021 by Sunny Staff
Did you know that most users never go past the first 5 results when searching online? Think about that. You spend tons of time and money building a great website with terrific content, and hardly anyone will ever see it unless you rank in the top five spots!
The obvious next question is – how to get your website in those first 5 results? Using the best SEO tools, of course! Search engine optimization is increasingly common these days and crucial for those who want to be successful online.
Keep reading to learn more about SEO tools and how they can help your website rank higher.
What Are SEO Tools?
SEO tools are applications or web pages you can use to optimize your website and pages to rank higher in search results. Search engine optimization is broad and includes multiple categories of techniques and practices. SEO tools are part of these categories, and they can be free or paid.
For example, certain SEO tools help you with on-site optimization. Other tools look for dead links within your website. You can also find a lot of keyword-related SEO tools. These applications help you find good keywords for your website based on popularity and competition levels.
Let’s look at some of the most popular SEO tools available today.
1. Google Analytics
This is probably one of the most helpful and popular SEO tools out there. It’s offered by Google, and it’s a must-have for all websites, whether new or old. Google Analytics displays a plethora of data, such as the number of active users, page views, time spent on-page, and so on.
This tool has both free and paid versions. But the paid version is a whopping $150,000 per year! So unless you are a huge organization, the free version will have everything you need.
You need to connect Google Analytics to your website and let it register data in real-time. This data will give you the information to make improvements and adjustments to your website to increase traffic and improve sales.
2. Keyword Hero
Focusing on the right keywords is very important for optimizing your website and driving more traffic to your site. You need to know what keywords to use, based on what search queries people use when searching for something online.
Keyword Hero is a tool that helps you get organic keyword data. It has a free and paid version. The free version allows you to check up to 10 URL’s and up to 2,000 sessions per month. If you just started your website, this should be enough to learn the ropes when it comes to keyword management.
3. Rank Math
Rank Math is another SEO tool that handles on-site search engine optimization. On-site refers to changes you can make directly on your website’s pages to improve its rankings and readability. Rank Math also handles technical SEO, and it’s very similar to Yoast SEO, a very popular and one of our favorite WordPress SEO plugins.
This tool is very complex but easy to use. You can take advantage of Rank Math to add meta descriptions to web pages, change titles, add pictures, redirect URLs, and more. It also has a feature that looks for dead links and repairs them for you.
If your website already has multiple pages and receives a decent amount of traffic, Rank Math can help you take it to the next level. Remember that Google and other search engines incorporate several hundred indicators when they rank a website.
This SEO tool allows you to adjust many of these quality indicators and make them work in your favor. As a result, your website might appear higher in search engine result pages, translating into more traffic and increased sales.
As you probably know already, SERP stands for search engine result page. SERPSim is a nifty SEO tool that simulates how one of your web pages looks on a standard result page. This will help you make tweaks and adjustments to obtain an optimal URL.
For example, all you have to do is enter a meta description, title, and URL. This tool will tell you if your description is too long and help you shorten it to avoid truncation. You can check multiple web pages with this tool and have them optimized before publication.
5. Ahrefs’ Backlink Checker
Apart from keywords, backlinks are also essential for your website’s health and popularity. If you have little to no backlinks, your website is virtually unknown on the internet, preventing you from running a successful online business.
First and foremost, a backlink is a link from another website that redirects back to your website. The more backlinks you have, the better. The backlink quality is also important, and this is what you should keep in mind when designing your link-building strategy.
Ahrefs’ Backlink Checker is a tool that scans your website for backlinks. It has both a free and paid version. The free tool is very popular as it can show you the first 100 backlinks that point to any of your web pages.
You can also find out what domains redirect back to your website, the most popular anchor text, and so on. The paid version offers premium features such as access to a huge database that incorporates several billion web pages crawled every day.
6. Google Mobile-Friendly Test
Just as the name implies, this tool tests your website to see how well it’s displayed on mobile devices. Most people access the internet using their smartphones these days, so this tool can help make sure your site looks great for mobile users. Google ranks your site based in part on how well it displays on mobile devices, so it’s super important that your site is responsive to mobile devices.
For example, it lets you know if the text displayed on your web pages is readable on various mobile devices. It also shows how various features and menus are displayed. Based on these tests, you can make adjustments to make your website more mobile-friendly.
The Best SEO Tools Can Have a Tremendous Impact on Your Website
As you can see, some of the best SEO tools are both free and paid. If you’ve just started tweaking your website, starting off with the free SEO tools is probably the right thing to do. Once you become more experienced, you should consider investing in various paid SEO tools to take your website to the next level.
Or, you could contact us today and let us do the hard work for you! We specialize in WordPress website management services and offer top-notch SEO services as well – we’d love to help you get the most out of your site!