If your marketing tasks include video, YouTube is probably part of your strategy. And while YouTube has reached the #1 spot as the world’s most popular social media platform, it’s a crowded place and it is hard to get noticed there.
It’s possible that some of your followers and website visitors don’t even know you have YouTube videos. Let them know by embedding them directly on your website.
What Is Embedding?
Embedding puts a YouTube video link on your website. It’s easy to do, which is great because hosting video directly on your site uses up a ton of bandwidth, which means buying more space from your host. By creating a link to the #1 social media site, you get more checkmarks on your social media tally while saving on hosting costs. Talk about a win-win!
Embedding is Now Ridiculously Easy
In the old days, you had to insert code into your website to get a link to YouTube. Technically, this really wasn’t difficult, but now YouTube has made all kinds of sharing easy.
Click on the Share button. A menu will pop up with social media links and an Embed icon on the left. Underneath the list, there is a code ready for you to copy; just click the copy button and paste it into the HTML on the page where you want it. If you use WordPress, paste it on a new line in the visual editor. WordPress creates a nice preview of it right there, ready for viewers to click on and watch.
Take Advantage of Custom YouTube Embed Options
Customizing YouTube video for your website lets you control what users do with it. Go back and click on that Share icon.
Click on the Embed icon to open a menu, and you’ll see four checkbox options (some of these may already be checked):
1. Show suggested video that displays after the video finishes.
2. Show player controls, which allows visitors to control video playback and volume.
3. Show video title and player actions; currently, this controls the Watch Later and Share functions embedded on the video.
4. Enable privacy-enhanced mode, which lets visitors prevent YouTube from storing their information.
A Start At checkbox lets you instruct where you want the video to begin, a useful tool if you want to showcase a particular section.
WordPress also lets you embed a video into a sidebar using the theme customizer:
1. From the WordPress dashboard, navigate to Appearance, Themes, and Customize.
2. Select Customize Widgets and navigate to Sidebar. (Some themes offer several sidebars; be sure you choose the one you want).
3. Click on Sidebar, then on Add a Widget. Type in Video if it doesn’t appear right away in the drop-down menu.
4. Click on the video icon, then on Add Video.
5. The media library pops up. Look for the Insert from URL button on the upper left sidebar and click.
6. Paste your YouTube video URL.
7. A preview pops up; click on Add to Widget.
8. Add a title to the video; once you save and publish, the title appears above the video in the sidebar you specified.
Advance Custom YouTube Embedding
You probably noticed a code in the Share menu that begins with < iframe. This iframe code lets you manipulate things like the video size, including disabling the full screen so your website remains visible, autoplay, and other functions. Normally, this requires coding.
WordPress plugins such as Youtube (sic) Widget Responsive and Simple YouTube Embed simplify advanced embed customizing. Or you can use the handy tool from Classy Nemesis, a.k.a. engineer/developer Jonathan Prusik.
YouTube is a busy place. Embedding your YouTube video links on your website will boost their visibility to the most important audience – your customers. To learn more, read other topic-related articles on our blog.